Representation has become an endemic piece of the present virtual and business world. Individuals buy products that are incredibly affected by the brand of the business and how its logo is designed.
Businesses are very much aware of their duties. They have understood the meaning of commercials and marketing strategies. A satisfactory part of their yearly spending plan is presently designated to the advertisements and representation of the products or services.
One of these visual highlights is known as the logo. Logo of any business is perhaps the best way to grab the attention of the people and increase the customer base.
No matter what the business is, whether it’s a car manufacturing business or make-up producing business, their company logo is what makes them stand out among the crowd and people can identify the logo out of many.
For instance, when you see an Audi on the road, you might immediately identify the logo which is as simple as four rings. But the simplicity of the logo is what makes it different and identifiable.
Logo design of a company is not only a visual representation of the company but it can easily become the reason for most of the sales. For example, people are attracted to Louis Vuitton products mostly just for the logo.
Logos have more visual value than we understand which is why logo designers are one of the most decently paid individuals in the design industry. The demand for logo design is increasing with each passing day because more and more people understanding the significance of a logo.
So, if you are a logo designer who wants to step into the proper design industry then you must follow these 5 tips for basic knowledge and information to create an attractive logo design.
1. Research is Vital
You can’t do anything without research then why would you approach a logo design without researching beforehand? Your work becomes more relevant and up-to-the-mark when you have thoroughly researched. The same goes for designing a logo. You need to research the market, what’s in the trends, what other companies are doing with their logos, what is the logo of the Competitor Company, etc.
With keeping all this into consideration, logo designers also need to research about the company, what is the company for, what is their company motto, what services or products they offer, etc before getting into the designing part.
You have to be aware of all the details and should focus on them while creating a logo.
2. Keep it Simple
Simple is the new fancy. It’s not the 60s or 70s anymore where everything was colorful and if there was not a pop of color; things would not appeal to the audience.
Now the times are different and the world has changed. Now simplicity is what people strive for. People understand the beauty of simplicity now and are more attracted to simple and decent logo design instead of an over-the-top and colorful design.
Some businesses might want to add more color but will always ask the design to be simple.
Simple logos have always been in demand; Audi, Apple, Facebook, etc are the best example of simple designs and you already know the hype around these logos.
3. Make it Unique
Nobody wants their logo to be some generic design and looks like every other logo in the market. Every business wants to stand out from the competitors and so logo design gives them the opportunity to do so.
This is where your research comes in, when you have already researched about everything regarding the company and its competitions, you won’t have any problem in designing a logo that is different from the bunch and is unique as compared to the others.
Change is always appreciated, especially when it is a good change, that reflects uniqueness.
The logo should not only be unique, but it should also portray creativity and be innovative.
4. Relevant to the Brand
Some companies do ask logo designers to design logos that are not relevant to the company but are personal to the owner in some way but mostly this is not the case.
Most of the time you would be given complete freedom and the client will just tell you what they are looking for in the sense of how the overall design should be like and not the specifics.
The research about the company and the market will help you design a logo that is relevant to the company and its product or service. For instance, a customer might not prefer buying makeup from a company with the logo of a Scorpio because both of these things don’t go well together unless the name has the word Scorpio in it.
The more relevant the logo is for the company, the more value it will bring to the table.
When a professional logo designer designs a logo, he/she keeps all the technicalities in mind and they care about making the logo unforgettable more than anything.
Well, a logo can be unforgettable for many reasons and one of them includes being bad but you don’t want that for your logo.
You should put your focus on making it memorable for the viewer but you have to make sure it is only remembered in a good manner. As mentioned earlier, logos have the ability to increase the value of the brand so in the same way they are capable of affecting the business negatively.
Design a logo that reflects the company, creates brand awareness among the customers, and gives tough competition to the competitor business.
Only an effective logo can make its way into the minds of people and add to the factors of growth.
To sum it all up, we would just recommend you to be true to the essence of the business, listen to the requirements and needs of the client, and pour all your heart and soul into creating a masterpiece.